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CRM+LeadFinder+Campaigns+LOS+Borrower Portal

Your lending copilot is here, now just focus on closing >$

Lenlia is the workspace where leads, conversations, applications, and loans live in one place — built first for the loan officers who do the actual work, and the lenders who run the desk.

No credit card · 14-day trial · full CRM + LOS + Borrower Portal access
Built for mortgage teams

Built for one LO. Ready for the whole team.

Use Lenlia solo or across your organization. The same CRM connects Leads, Data Feeds, Properties, Campaigns, Loan Pipeline, Borrowers, and Lenders — with permissions and activity history for the people who need them.

One queue. One inbox. One pipeline.

Built first for the LO who does the actual work. New leads land in your queue, replies land on the lead, and docs end up on the loan file — all by themselves. No second login, no CSV export to chase a follow-up.

  • Personal queue ranked by priority and how recently each lead was touched
  • Email and SMS in one thread on every lead — replies write back to the timeline
  • Send a borrower to the Borrower Portal at /apply in one click
My queue12 priority · 4 awaiting reply
TP
T. Parker · Refi cash-out
Replied to SMS · 4m ago
Hot
MR
M. Reyes · Purchase pre-qual
App started · /apply · 22m ago
In app
JK
J. Kim · Probate trigger
Enriched · awaiting first touch
New

Match borrowers to programs without spreadsheets.

For brokers running a panel of lenders. Tag programs, score fits, and route applications without leaving the CRM. The Borrower Portal stays branded as yours.

  • Lender panel with rate sheets and program tags
  • Application routing with full audit trail
  • Borrower Portal branded as your shop, not your lenders'
Program match · T. Parker3 of 7 lenders
Pacific Bank · Bank-Stmt 24mo
7.25% · 80% LTV · $1.5M max
Best fit
Coastal Capital · Non-QM
7.50% · 75% LTV · $2M max
Strong
Westside Lending · DSCR
7.875% · 70% LTV · $1M max
Eligible

Give every LO the same view of each file.

For lenders managing an in-house team. Add seats, control access, review activity, and keep the Borrower Portal branded to your company.

  • One subscription for the org · per-seat roles across every lead, application, and loan
  • Every change is logged on the file — exportable as CSV for compliance reviews
  • Borrower Portal branded as your shop, served from your own domain
Organization overview · This weekAcme Lending · 14 seats
$4.2M
Volume in flight
23
Active loans
7
Funded MTD
100%
Audit logged
Role-based access · SSO enforced · CSV export ready

See pipeline health without building a spreadsheet.

For team leads. Dashboard widgets show leads, campaigns, applications, and loans in one place, so you can spot stuck files and missed follow-ups before they turn into problems.

  • Pinnable dashboard widgets per role and per team
  • Per-LO conversion, first-touch SLA, and at-risk views
  • Real-time notifications across the team
Team pulse · This week5 LOs
A. Chen$1.4M
D. Patel$1.1M
L. Ruiz$820k
3 leads untouched > 72h · first-touch SLA at risk
Property · AVM
$642,000
4 bd · 2.5 ba · 2,180 sqft · 2008
Equity
~$318k
30yr fixed · 6.8% · originated 2021
Contact
•••@example.com
Mobile masked · social verified
Enrichment confidence
CH 01Enrich

A complete file, before your first call.

Every lead picks up a property snapshot, a contact record, and a confidence score before it lands on your queue. Use your own data keys or ours — your enrichments stay portable either way.

  • Property valuation, ownership, and mortgage of record
  • Contact details, employment, and social verification
  • Per-record confidence and source tracking — no opaque "AI" claims
CH 02Reach

One campaign. Every channel that works.

Universal Campaigns send across email and SMS from a single audience filter. Route through your existing email and SMS providers, or use ours.

  • One audience, every channel — gated by org subscription
  • Templates with merge fields tied to live CRM data
  • Replies land directly on the lead's activity log
Messages · Lead
Hi {{first_name}} — quick note about your property. Free to chat tomorrow?
Sure, what time?
Lead #142
Property on file · Refinance
LN-####
LeadApplicationDocumentsUnderwritingFunded
$385,000
Refi · 30yr fixed
68.4%
742
T.P.
2h ago · doc uploaded
CH 03Originate

Application. Documents. Funded. Same browser tab.

A real Loan Origination System lives inside Lenlia: borrower-facing application, secure document collection through the Borrower Portal, and a status pipeline tied to every other record in the CRM.

  • Borrower Portal handoff at /apply
  • Pipeline-aligned status actions, every change in the activity log
  • Loan ↔ Lead ↔ Property ↔ Contact relationships, kept in sync
Product tour

See Lenlia, screen by screen.

Each shot is a real screen from the product. Pick a workflow to dig in.

Now showing Dashboard: A home base for priority leads, pipeline activity, tasks, and recent borrower updates.

Features

Everything you need to grow your lending business

From lead discovery to loan closing, Lenlia provides a complete suite of tools designed specifically for real estate lending professionals.

Lead Management

Intelligent CRM

A lending-first CRM built for real estate deal flow—track leads, properties, and conversations in one place.

  • Pipeline stages that match your workflow
  • Link leads to properties & owners
  • Fast filtering, saved views, and exports
  • Engagement history and notes, always visible
Data Discovery

LeadFinder

Turn public records and purchased lists into a steady stream of lender-ready prospects—automatically.

  • CSV ingestion with smart mapping
  • County/public data connectors
  • Address normalization & de-dupe
  • Lead scoring hooks + tags
Data Enrichment

Smart Enrichment

Fill in the blanks with verified email, phone, and property intelligence—using the providers you choose.

  • Email + phone discovery with confidence
  • Owner & property details (e.g., ATTOM)
  • Provider fallback + cost controls
  • Enrichment logs for auditing
Outreach

Campaign Engine

Launch personalized campaigns at scale—then track clicks, replies, and unsubscribes automatically.

  • Audience filters & send limits
  • Template + personalization tokens
  • Click tracking + CTA analytics
  • Unsubscribe compliance built-in
Real Estate Data

Property Intelligence

See the full picture before you reach out—mortgage context, sale history, and distress signals in one view.

  • Mortgage & lien snapshots
  • Sale history and valuation context
  • Preforeclosure signals & alerts
  • Owner/occupancy insights
Workflow

LOS Integration

Move from marketing to mortgage without re-keying—sync key fields into your LOS and keep status aligned.

  • One-click application handoff
  • Pre-filled borrower & property data
  • Status sync back to CRM
  • Built for LendingPad (and more)
ON DAY ONE
One queue.
Every signal, every reply, every doc on one screen.
One log.
Every change tracked. Compliance stops asking.
One stack.
Replace the CRM, the outreach tool, and the LOS.
One record.
Lead to property to application to loan — same row.
PRICING

Pay for the desk. Add seats freely.

Starter
$9/mo
Solo LO. CRM + 1 campaign channel.
Team
$39/mo
Multi-user, audience filters, lead scoring.
Desk · recommended
$79/mo
Universal Campaigns, full LOS, borrower portal.
Enterprise
$99/mo+
SSO, custom integrations, dedicated support.
See full feature matrix →

Open a sandbox. Bring a real address.

Connect your data and watch a real signal walk all four chapters. No new logins, no data exports.